Santa Rosa Tomato Passata 700g belongs to Santa Rosa, one of the familiar names of the Italian jam and preserve aisle. Rather than positioning it as an artisan preserve, its B2B strength is recognisable everyday Italian-market quality at a price and format suitable for regular consumption. The specific fruit or recipe should lead the proposition: use at breakfast, with bread and pastries, in crostate and bakery preparations or as a simple dessert component. For retailers and hospitality buyers it provides the familiarity of a mainstream Italian household brand without dropping into anonymous value-product territory. Supplied as a trade case of 12.