1. What is PickingCherry.com?
PickingCherry.com is a B2B marketplace that helps UK food businesses discover and buy quality Italian products from selected suppliers.We bring together Italian producers and UK restaurants, cafés, delicatessens and independent retailers, offering access to a wider range of products, including specialities that can be difficult to find through traditional UK wholesalers.Unlike a conventional marketplace, we coordinate the purchasing process, supplier communication and shipping arrangements, making it easier to source Italian food without having to manage multiple suppliers or organise international deliveries yourself.
3. How do I register on PickingCherry.com?
Registering is quick and straightforward. Simply create an account using your business details. As PickingCherry.com is a B2B marketplace, we may need to verify your business information before you can start placing orders.
5. What products can I buy on PickingCherry.com?
We offer a wide selection of Italian food products for restaurants, cafés, delicatessens and independent retailers. Our catalogue includes everyday essentials such as pasta, flour, coffee, sauces and preserved foods, alongside regional specialities and products from independent Italian producers that may be difficult to find in the UK. We regularly look for new suppliers and products to expand our range. If there's something you're looking for that isn't in our catalogue, just get in touch and we'll do our best to source it for you.
7. Is VAT included in the prices?
VAT is applied according to the relevant UK tax rules and the type of product purchased. You can review the applicable VAT and the total order cost at checkout before confirming your purchase.
9. How long does delivery take?
Delivery typically takes around 10–15 days from order confirmation, including supplier preparation, international transport and delivery to your UK address. Delivery times may vary depending on product availability, shipping arrangements and customs clearance. Seasonal factors, including Italian and UK public holidays, Christmas, Easter and the August holiday period in Italy, may also affect delivery schedules. We recommend planning your orders in advance, particularly during busy holiday periods or if you need products by a specific date. If you have particular delivery requirements, please contact us and we'll be happy to discuss the available options.
11. How much Alcohol Duty is payable on wine and other alcoholic products?
Alcoholic drinks imported into the UK are subject to Alcohol Duty, which varies according to the type of drink and its alcohol content (ABV). For example, a standard 75cl bottle of wine at 13% ABV currently attracts approximately £3 in Alcohol Duty. VAT at 20% is then calculated on the taxable value of the product, including the wine itself, the Alcohol Duty and any other applicable taxable charges. This means the duty also increases the amount of VAT payable. In our example, the £3 duty adds approximately £3.60 to the final VAT-inclusive cost of the bottle. These figures are illustrative, as duty rates can change. You can check the latest rates in the official HMRC Alcohol Duty guidance. Any applicable Alcohol Duty is accounted for in our final pricing, allowing you to review the overall cost before placing an order.
13. What should I do if my order arrives damaged?
We pay particular attention to how products are packed and prepared for international transport, aiming to minimise the risk of damage during delivery. However, if any products arrive damaged, please contact us as soon as possible, preferably within three days of delivery. Include your order number, a brief description of the problem and clear photographs of the affected products and packaging. We'll review the issue and work with you to find an appropriate solution in accordance with our Terms and Conditions and applicable UK law.
15. Looking for a product you can't find on PickingCherry.com?
We work with a growing network of Italian producers and suppliers and are constantly exploring new products to expand our range. If you can't find what you're looking for, just get in touch. Whether it's a particular brand, a regional speciality or a professional ingredient, tell us what you need and we'll do our best to source it for you. We can also help coordinate purchasing and shipping arrangements, making it easier for you to buy from Italy.
17. Can I request product samples or promotional materials?
Yes, product samples and promotional materials may be available on request, depending on the supplier. If you'd like to try a product before placing a larger order, or need branded materials to promote it in your business, just get in touch. We'll check availability with the supplier and let you know what can be arranged. Please note that samples may be subject to product charges, and shipping costs may also apply, even when the samples themselves are provided free of charge.
2. Can private consumers buy from PickingCherry.com?
No, PickingCherry.com is a B2B marketplace exclusively for businesses and professional buyers, including restaurants, cafés, delicatessens, caterers and food retailers. To place an order, you need to register a business account.
4. Why should I create an account on PickingCherry.com?
Creating a business account gives you access to our Italian food catalogue and allows you to place orders through PickingCherry.com.You can explore products from selected Italian suppliers, discover alternatives to familiar brands and find new opportunities for your business. Your account also makes it easier to manage your orders and keep track of your purchases.
6. Are there any additional costs?
We believe in transparent pricing, so you know what you're paying before placing an order. Product prices are displayed on our website, while applicable delivery charges and taxes are calculated or shown during checkout. You can review the total amount before confirming your purchase. If an order requires special shipping arrangements or additional charges, we'll discuss these with you in advance.
8. Can I order products from different suppliers?
Yes. You can choose products from different Italian suppliers and place them in the same order through PickingCherry.com. We'll coordinate the suppliers and shipping arrangements on your behalf, combining products into a single shipment whenever possible. This makes it easier to explore a wider range of Italian products without having to manage multiple suppliers and international deliveries yourself.
10. How much does delivery cost?
Delivery costs depend on the size, weight and destination of your order, as well as the shipping arrangements required. Our delivery charges include customs clearance costs, and any applicable import duties are accounted for in the final price, so you won't be faced with unexpected customs charges. We aim to keep transport costs competitive by coordinating shipments and combining products from different suppliers whenever possible. Ordering a wider selection of products or larger quantities can help reduce the delivery cost per item, making importing from Italy more cost-effective. If you're planning a larger order or would like advice on the most economical shipping options, feel free to contact us. We'll be happy to help.
12. Is it safe to pay on PickingCherry.com?
Yes. We use Stripe, a leading international payment provider, to process online card payments securely. Your card details are handled through Stripe's secure payment infrastructure, and PickingCherry.com does not store your full card details. We also offer payment by bank transfer for customers who prefer to pay directly from their business bank account. Payment instructions are provided when you select this option at checkout. If you have any questions about payment methods or need assistance, please feel free to contact us
14. What happen if I receive something wrong or damaged?
As PickingCherry.com supplies food products imported from Italy exclusively to business customers, we do not accept returns for changes of mind, ordering mistakes or unwanted products. If you receive defective, damaged or incorrectly supplied goods, please contact us as soon as possible with your order number, a description of the issue and supporting photographs. We will assess genuine claims and provide any remedies required under applicable UK law and our Terms and Conditions. Where appropriate, issues may be resolved without requiring the products to be returned.
16. Can you help me choose the right products for my business?
Of course. If you're unsure which products would best suit your business, we're happy to help. Whether you're looking for alternatives to your current suppliers, products with better value for money or something distinctive to offer your customers, we can discuss your requirements and help you explore suitable options. Just get in touch and tell us what you're looking for, including any particular preferences, quantities or budget considerations.
For more ideas, insights and business advice, explore our related websites and resources:
Our Blog | The Passionalist | Business Improver
Need help choosing products or sourcing something specific?
.
£ 
€