Novi Milk Chocolate 100g is part of Novi’s Italian chocolate range. The Novi name dates back to 1903 and the brand is produced in Italy, with a strong association with Piedmontese and Ligurian chocolate traditions and hazelnut confectionery. The exact selling point depends on the reference — dark chocolate, milk chocolate, gianduia, hazelnuts or another filling — but the brand gives specialist retailers and cafés a clearly Italian alternative to global chocolate lines. It is well suited to gifting, impulse purchase and premium confectionery displays. Supplied as a trade case of 24.