C.Lle Mera L.Kg1 Fior Camomilla 1kg is a novelty confectionery line in a compact retail format. Its commercial value comes from flavour, recognisable branding or playful format rather than from Italian culinary provenance. The small pack is suited to till-point, convenience and impulse purchase. Where the product has an unusual shape, fizzy centre or texture, that feature should remain prominent in the listing. Supplied as a trade case of 1.